The Wino Club Logo

The Wino Club Logo

Saturday

Wine in American Restaurants

We read a lot about wine and wine news every day (remember the post about our bloglines?). When we came across this survey result, we had to stop and re-read. Winemetrics LLC conducted a survey of 10,000 restaurants across 20 States and came up with some pretty amazing results. We personally have not been able to read the report - we don't have a copy primarily because it costs $299 which would buy a lot of wine. However our friend Alder over at Vinography was able to give us a sneak peak:

... this survey goes a little deeper, and offers up the following additional tidbits of interest:

The top 100 brands represented on American wine lists actually include 15 French wines, 7 Italian, 2 Australian, and 1 Chilean.
I never would have guessed these numbers. If you had asked me I would have thought that one or two would be French (remember Mouton Cadet?) and there would be likewise be only one or two from Spain and Italy as well. I assume the wines from Australia is Yellow Tail, and probably Rosemount or some other Penfolds brand. I don't have a good sense of what the Chilean wine would be.

Other top selling brands include Caymus, Cakebread, Sterling Vineyards, Veuve Clicquot, and Clos du Bois
This was interesting to me, mostly because several of these tend to be more expensive wines, certainly more expensive than all the wines on the top 10 brand list. The survey goes on to report that the largest number of wines consumed in restaurants cost between $25 and $39, but the article referencing the survey doesn't say what percentage of all the wines consumed is represented by this "largest number." I assume it is less than 50% as they didn't use the phrase "the majority."

Americans drink twice as much red wine as white, with Cabernet Sauvignon and Pinot Noir being the two top choices, trailed by Merlot in a close third. The top white wine is Chardonnay.
I guess this is not so surprising on any front, though I wish I knew what the number two white was. Any guesses? My bet is Sauvignon/Fume Blanc, with Pinot Grigio trailing with a distant third place.

To read the full story click here.

No comments: