This is one of those ideas that just odd enough that I had to stop and re-read it several times in the Press Democrat. The National Rifle Association has launched a monthly wine club (NRA Wine Club) to help raise lobbying funds to bear arms. Their tag line is "Now you can support the 2nd amendment with every wine you buy". They are also touting that their wine club seeks out the boutique wineries in California that aren't readily available or accessible.
This type of fund raising will work on a National level and will have a huge grass roots following from NRA supporters. It will also help out some of the smaller wineries here in California. Disturbingly, it's actually a win-win.