Wine for the Pairing Impaired

So at the end of the day, I am working out the kinks with a nice glass of wine and my laptop and decide my brain needed a break (the wine helped in the decision making process) so I started Stumbling!

Before you start judging me (it was only 1 glass), I don' t mean tripping and falling. I mean I have an application on my computer called Stumble! (http://www.stumbleupon.com). It's a great tool for rating sites and it learns from what about my interests are and picks out random pages it thinks I might be interested in. Think of it as the automated features found in TiVo except for web pages. When I need a brain break or I'm doing research, it's fun to see where it takes me.

Long story short, the first two Stumbles brought me to great wine blogs I hadn't read before. Then on the third try I got confused so I stopped to write this. What I found is a series of wines made to perfectly pair with typical American food fares. This bottle is 'Wine That Loves Roasted Chicken' and was on a website with some very well thought out food pairing notes for each of the wines. The wines included perfect pairings for (or Wine That Loves...) Roasted Chicken, Pasta with Tomato Sauce, Pizza, Grilled Steak and Grilled Salmon.

Brilliant marketing really, beautiful bottle, great writing on the site, although I was disappointed that the varietals used in each of the wines were lacking. I'm not sure it was on purpose but I'm thinking that based on the branding they are doing, it was.

Now, I'm sure this will create some knee jerk reactions. Please share your thoughts on this one. My brain is having a wrestling match between the wine snob, the admirer of good ideas and the instant gratification American. Who do you think wins this fight?

For their site, go to www.winethatloves.com.