Networking With Wine

We know this is not a business site but we can’t resist thinking outside of the box every once in a while.

Creating your own wine tasting club can be a very powerful tool for business people who want to build their business with referrals and relationships. When most people think of a business networking group, they think of business cards and handshaking, 10 second commercials and dry chicken.

When most people think of a wine tasting party, they think of getting together with a few friends and spending the evening together enjoying wine and good food.

Which do you prefer? Obviously you have a kit in your hands so the answer is already apparent.

People refer business to people they know and like. Getting to know your referring partners and meeting with them regularly is the best method of building a great business relationship. This is why the best business groups meet regularly, either weekly or monthly.

Now imagine that instead of dressing in your business finest and passing out cards for a couple of painful hours, you were to toss on a pair of jeans, toss back some great wine, leave your cards in the car and still generate referrals?

The relaxed atmosphere of a wine tasting party makes the relationship building phase of networking painless. By meeting in each other’s homes instead of at a hotel or restaurant, you’ve just moved from business relationship to friend. Forming a wine tasting CLUB rather than just throwing an occasional party creates a consistent presence with one another to reinforce those relationships.

There is one really great advantage to this format as well. We’re not tax professionals here, but if you are building a networking group that just happens to be called a wine tasting club, wouldn’t that qualify as a business expense? So go for the good cheese and some special napkins. You don’t have to make it a gourmet event (remember this is about relaxing with one another), but please skip the American cheese slices on Ritz crackers. These are business professionals you are inviting to your home and you want to leave them with a good impression. The wine will help a lot with that, but it doesn’t hurt to put in a little bit extra.

The same rules apply to a business wino club as to a regular wino club. There is one rule we would like to repeat here because in business it can be a fatal trap. Invite Business People You Like. That seems like an obvious thing to say, but when building a social business network, personality actually weighs in more than occupation. You may know of a person who is a great potential business referral partner but they are just so boring. Don’t invite them. This may sound counter-intuitive but keep reminding yourself that an exciting group will generate more community interest than a stuffy one.

If your club is fun, it will attract more dynamic business people. You’ll have people begging to come. Go the www.thewinoclub.com to order your own kit today to start networking smarter (and have a way better time doing it).